The
Perfect Start in Life is Egg Shaped
WORLD
EGG DAY, 13th OCTOBER 2017
Friday 13th
October 2017 is set to get off to a cracking start when we celebrate World Egg
Day. This year a range of international events and campaigns will promote the contribution
that eggs make to fulfilling the nutritional requirements of the global
community – from before we’re even born.
A
benefit to everybody’s body
Eggs have a
valuable role to play at the very earliest stages of human development and can
continue to be of significant benefit throughout our lives. With the power to sustainably
feed the world, eggs high quality protein, essential vitamins and minerals are
essential for:
-
Foetal
development
-
Healthy
brain development in young children
-
Improving
concentration levels at school, work and play
In recognition
of the proven health benefits that eggs provide, particularly for children,
this year’s World Egg Day has a eggs-citing twist, with organisers inviting the
young and old alike to ‘crack them up’ by sharing their funniest egg jokes
through their social networks.
The little egg with big possibilities
and big laughs
The annual event is organised by the World Egg Organisation (WEO).
Julian Madeley, Director General of WEO explains how this year’s activity is
set to raise a smile: “Over the past 22
years, we’ve communicated the positive impact that eggs can have on our lives.
They are not only universally beneficial to our health; I’ve also discovered
that they’re universally funny! In both developed and developing populations –
a high quality source of protein is a fundamental requirement; and that’s a
very serious message. However, we also want engage with the
widest possible audience, by encouraging children and their parents to share the more humorous
side of the humble egg.”
Eggs on a roll
World Egg Day is celebrated in more than 40 countries, from Australia to
Zimbabwe. Last year the campaign was embraced by organisations as diverse as international
charities to premier league football clubs. 2017 is set to reach an even wider
audience as we all Enjoy Glorious Giggles.
Eggs as a force for good in the world, is typified by the International
Egg Foundation’s involvement in Project Canaan in Swaziland. The united efforts
of the global egg industry has provided a much needed high quality source of
protein through eggs to local orphans and children in the surrounding rural
community, where malnutrition is a daily reality; as it is for an estimated one
billion people.
Spread the word about nature’s premium protein
Packed full of goodness and essential
nutrients; eggs provide a complete food solution. It’s a simple message to
share and you can be part of this eggs-traordinary celebration on Friday 13th
October. The day the humble egg makes the world LOL.
ENDS
Don’t forget to use #WorldEggDay in your Social Media
Editor’s Notes:
World
Egg Day
2017
The egg
industry has much to share with the world; let’s make sure that on Friday 13th
October 2017, the whole world is talking about the benefits of eggs. To help
you get prepared for this year’s World Egg Day, we have put together an
information pack, which includes template press releases, key messages, fascinating
egg facts and funny jokes from around the world. You will also see our vibrant
World Egg Day logo available for your use in multi languages.
Take a look at our list of events that have taken place in
the past and some of our suggestions for possible future events. Let these ideas
inspire you and please share your activity with us.
Link to media tools such including World Egg
Day Press Pack, Logo & Country celebrations: http://www.internationalegg.com/representing-the-industry/egg-industry/wed-world-egg-day/
Countries
that celebrate World Egg Day include:
Europe:
·
Hungary
·
Germany
·
France
·
Spain
·
Poland
·
UK
·
Turkey
·
Ireland
·
Denmark
·
Italy
·
Sweden
·
Austria
·
Croatia
·
Romania
|
Americas:
·
Canada
·
USA
·
Brazil
·
Mexico
·
Barbados
·
Colombia
·
Honduras
·
Argentina
·
Panama
|
Asia and Middle East:
·
India
·
Thailand
·
Bangladesh
·
Nepal
·
Hong Kong
·
Vietnam
·
Taiwan
·
Iran
·
Malaysia
·
Philippines
·
Singapore
·
Pakistan
·
Indonesia
·
Sri Lanka
·
United Arab
Emirates
|
Africa:
·
Nigeria
·
Zambia
·
Namibia
·
Zimbabwe
·
Mozambique
·
Uganda
·
Senegal
·
Swaziland
|
Australia and Oceania:
·
New Zealand
·
Australia
|
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